Hi, I'm Tara
Owner, founder and operator of Willow & Spring, wife and mum to 3 boys.
I am so happy to have you here. My passion lies with helping women just like you and me feel confident and comfortable in our skin with affordable, flattering clothing while celebrating our curves and unique style.
I have always loved helping women and mums in particular find clothing that just suits their body shape. We prioritise inclusivity and ensure that every woman can find her perfect fit.
That's where my everyday range comes in. Our everyday clothing is designed so that you can wear it from school drop-offs to evening cocktails and everything in between.
I don't want just another thing hanging in your cupboard, so our ranges are easy to dress up and down, easy to slip into, easy to take care of and comfortable enough for a busy lifestyle.
We are continuously bringing out new designs, prints and colour-ways for our beautiful community to enjoy so they can love the way they look and feel every day.
Stylish and Comfortable Dress
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I am normally a bit reluctant to buy clothes online but OMG I am so glad I did. The 3 dresses I brought are stunning and fit perfectly. Thank you Willow & Spring...I absolutely love my dresses. - Fran
Just gorgeous
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I loved the dress I purchased, it fits perfectly on my size 20 body, it is so soft and comfortable, and love the fact it has pockets. A great website and easy to make a purchase. Fast delivery too which impressed me as well. Thumbs up 👏🏻 - Michelle
A little bit about my story...
I come from a very entrepreneurial family. My uncle rode motor bikes when he was a kid, so my granny learnt how to sew the leather suits and all his friends wanted one too. So they started making leather jackets and my grandpa to this day at 85 still does repairs for his old customers.
This spun off into my mum selling leather bikinis in the 90's. Not just leather bikinis of course, but that was my memory as a kid, at fashion parades of fringed leather bikinis. So. Dam. 90's.
She went on to sell leather shoes, bags and accessories and ran a very successful shop for 30 years (or more probably) on the Sunshine Coast QLD.
Once she "retired" (can I just say crafty people don't retire!) I sprung at the opportunity to work together. We had run 2 business together in the past so knew that we worked well together. I had just had my third boy and we designed a range of breastfeeding and maternity clothing which I went on to sell online for nearly 5 years.
As my boys grew and were no longer breastfeeding, I started to have another identity crisis. This time I couldn't blame just having kids and not having time, this one was on me. I felt frumpy half the time and wanted a whole new wardrobe but I struggled with finding clothes that suit me. I am 6ft tall and deceivingly curvy so everything is either too tight, too short, too big in the waist if it fit everywhere else.
This brought me to the decision to rebrand to Willow & Spring, a funky and flattering store for every woman, no matter their current season of life.
I have opened a store in Old Petrie Town Brisbane and I am absolutely loving the personal connection with my customers and seeing first hand how amazing they feel when they try on a piece of Willow & Spring.
A point of difference for the way we design clothing is that our clothing samples come in a size 14-18 which means they are approved on how they fit that size, rather than a size 8 and graded a million times to get to an 18.
Discover our collection of fashion-forward clothing designed to celebrate and flatter curvy women. With an extensive size range, Our attention to detail shines through in our beautiful prints and vibrant colours, allowing you to express your unique personality. Step into our store, explore our selection, and experience that exhilarating moment when you find the perfect piece that resonates with you. Our ultimate goal is to evoke that empowering feeling of confidence and satisfaction when you say, "Yes! That's the one for me."
I can't wait to see how you feel in your next piece of Willow & Spring.
Tara
